Diversification of Attraction Strategies For Foreign Tourists
The strategy to diversify the attraction of foreign tourists to the country has begun to take shape, as tour operators and airlines of different nations to the traditional tourism to Mexico stations enlist new travel programs to any destination in Mexico, said the Tourism Secretariat (Sector). In conference, the head of the agency, Gloria Guevara, said that this year the Brazilian airline Tam and Aeroflot will offer new daily flights to Mexico. For its part, Lachine flies from Lima, Peru, five times a week to Cancun.
The official stressed that the Russian tourism in Mexico has risen a thousand visitors in 2006 to 27,000 in 2010 and 2011 is expected to increase to 40 000. The aim is to attract 500 000 2018. These visitors travel for ten days on average and disbursed thousand dollars per day. ”It would be a major spill if we achieve this goal,” he estimated.
Meanwhile, the Brazilian tourism in the country reported 117 000 income to Mexico in 2010 and so far this year has increased by 50 percent.
The Tourism Ministry also reported that at the end of the first half of the year, Mexico was the top destination for U.S. tourists, with 16.5 percent participation.
“This means that every hundred Americans who left the United States, about 17 came to Mexico, therefore, is greater participation of our history,” said Gloria Guevara.
The secretary said that even though fewer Americans are coming tourist travel abroad -34.5 million in the first half of 2011 against 40 million the same period of 2010 – “There is opportunity for appeal.”
He also said that the first half of 2011 have arrived 11.5 million foreign tourists to 11 million in the first half of last year.
This figure bodes well for Mexico to get 28 million tourists in 2012 and 50 million in 2018 to help meet its goal of entering the top five most visited countries in the world.
On the other hand, said that federal, state and municipal governments have encouraged the development of tourism infrastructure worth 500 thousand million dollars, while the private sector has invested 15 billion dollars.
As far this holiday season, the expectation of walkers to domestic destinations so far has “exceeded 30 percent,” as being to surpass that in the summer of 2011 in Mexico were held 48.4 million trips and got an economic income of 250 thousand 600 million pesos.